My name is Donelle McKinley and I am a PhD student in the School of Information Management at Victoria University of Wellington, New Zealand. The aim of my research is to develop and evaluate a design theory for crowdsourcing in the cultural heritage domain to support website design and evaluation practice. As part of the study I am conducting a brief online questionnaire, and I need your help.
Crowdsourcing refers to a participative online activity in which an organisation openly invites the public to voluntarily undertake a task, such as transcribing or correcting text, contributing collection content, or tagging images. Cultural heritage collections are collections predominantly held by libraries, archives, museums and galleries.
The results of the questionnaire will help to determine the aspects of website design that influence volunteer participation and the quality of their contributions in this context. By taking part, you will be making a valuable contribution to crowdsourcing research and practice in the cultural heritage domain.
The questionnaire is strictly anonymous, and should take no more than 15 minutes to complete. This project has been granted ethical approval by the Victoria University of Wellington Human Ethics Committee. Should you have any questions regarding this questionnaire, please contact me at email@example.com (04 463 6597) or email primary supervisor Dr Sydney Shep.
To take part in the survey please visit http://bit.ly/vuw-crowdsourcing
Thank you for your time, and please feel free to share this invitation with colleagues or friends who may be interested in participating.